In creating the visual branding elements for dbDirector, we researched scientific evidence of the random networking phenomena. We were impressed by the overwhelming occurances and consistency of “random” connections.

The beauty about networking is that an existing network can reach out and connect to an individual element, who is already part of another network. By creating one connection, the network has grown exponentially. It is now easier to reach other individual elements who are connected through the one new connection.

In business, a customer’s value should not be measured only by his or her purchasing power, but also by their network connections. Providing customers great service not only increases their loyalty but also turns them into advocates of your products and the brand. These customers are now free marketing agents of your brand.

Reaching out to new potential customers and using conventional advertising are time consuming and costly. By cultivating relationships and strengthening connections with existing customers and prospects through their networks, businesses will see a higher return on their investment. dbDirector helps businesses maintain these networks and relationships with existing and new customers to increase their revenue.

dbDirector's tools help the company manage its customers, track their activities and communicate with customers over the internet. In addition to database management tools, dbDirector offers marketing and networking tools; such as, referral tracking, spouse recognition, email marketing and so forth. By utilizing dbDirector’s tools, companies can easily improve their relationships with their customers, increase customer’s satisfaction, advocacy, repeat business and referrals.

The software was named dbDirector to emphasize the usefulness of the software to the user of the software, the "database director". dbDirector allows for multiple directors (managers) to manage a database with various access levels. The director with full-access rights is called Chief Database Director.

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